BRAVERY bracelet campaign spreads awareness
At some point when I was in high school(I think) Lance Armstrong’s LIVESTRONG bracelet campaign took off. I remember people wearing these things everywhere I went and I always thought it was not only genius on a marketing end, but more importantly on the spreading awareness end. The bracelet has become something used by far more organizations than Mr. Armstrong’s and thanks to a friend I recently learned AAMDS.org, a site dedicated to bone marrow failure diseases is running a similar campaign—the goal being “to bring bone marrow failure disease into the community; increase visibility; make it a part of every day living; get people to ask about it and therefore make more people aware.” A picture of the bracelet(s) is included below. According to the website the red and white colors symbolize the red and white blood cells found in bone marrow. You can purchase 10 for $10, the idea being to hand them out to nine people you know. And on and on the process continues. The bracelets color scheme will look especially great with the holiday season just around the corner. Just saying.
Order your bracelets here, or call 800.747.2820 if you have any questions.
November 19th, 2009 at 9:19 am
Would like to thank Julie Kissane, not only was she the person who introduced the idea to me but she also gave me the bracelet I wear. Thanks Julie.
December 3rd, 2009 at 7:04 pm
[...] December 1-7 is Aplastic Anemia Awareness week Dec.03, 2009 in Personal This week is Nationl Aplastic Anemia Awareness week. Beginning in 1986, the week long campaign focuses on educating the public and spreading general awareness. The Aplast Anemia and MDS Foundation offers up some ideas on how to help make the week a success, including wearing and dispersing of these bracelets I posted on a few weeks back. [...]
December 4th, 2009 at 12:50 am
12/03/09
Aplastic Anemia is a nighmare…for a child, it seems to have bound them with a sentence..It can feel to a 10 year old that they must have done something terribly wrong to now have a life that is encompassed in hospital visits, transfusions, injections, pills, pills, and more pills…
My experience thus far with this unexplained affliction is that it robs a child of their childhood. Life as usual is no longer “usual”. Every day is a moment in time.. \\\
My grandson is 10, diagnosed `10 months ago. He will be facing chemotherapy, and a transplant right after Christmas. Thank you God for the donor… (family was not compatiable.) Please make this right. give him back his right to be a child…. I pray..for him; I pray for all who are battling this fight. May 2010 bring us all the miracles we need.
December 13th, 2009 at 2:21 am
Mary, you know Michael is in my prayers, right next to Matt.